Our new study has forecast that challengers from the consumer electronics market will achieve global sales of Smartphones exceeding 26 million by 2015. In addition, Asia will assert greater influence in the production of Smartphone devices.

The Open Source Opportunity

The report finds that the availability of the Android operating system and the commoditised nature of several elements of the handset supply chain are behind both of the above developments. Also that any manufacturer with consumer electronics expertise can add mobility to their devices by incorporating an Android operating system into a Smartphone and many are doing so partly due to the  tight margins in the PC industry.

Next Generation Smartphones

The report provides a detailed analysis of what will drive the market during the next five years such as the availability of open source operating systems such as Android- enabling consumer electronic players and PC manufacturers to access the market as well as partly due to tight margins in the PC industry.

New Entrants to Market

The report reveals that at least ten players are planning to launch both Smartphone and tablets this year but it remains to be seen how they will fare. Although barriers to entry may have come down, competition is fiercer than ever with the consumer likely to benefit most through lower prices and enhanced functionality.

Smartphone Strategies

Within the report the strategies of selected Smartphone handset manufacturers, as well the challenges and threats that they face are examined and a paired comparison analysis is provided assessing the strength of various handset players according to several criteria including content strategy, design, and technical innovation.