Publishing and Marketing

General Information

iab 1/3 Mobile Publishing & Advertising. Are you ready for the breakthrough in 2010?



Joint networking event of Mobile Monday Brussels and IAB (Internet Advertising Bureau)
Brussels

Key issues that will be discussed this evening are: current status today of
Mobile Internet usage (Belgium, abroad); status of the Mobile advertising market (B2B), Mobile advertising opportunities, success/failure cases, international experience, Do's / Don'ts

Target audience is Advertisers, Agencies, Media companies & Marketeers


Timing:

18h00. Welcome

18h30-20h00. Speaking program

  • "Introduction: Mobile advertising: breakthrough 2010?"
    by Danny Lein, Director
    Mobileweb
  • "Corelio: Current status & strategy of newspaper company"
    by Mark Daemen Corelio Connect
  • "Mobile advertising: how we got here and what's next"
    by Robbie Douek, Admob inc
  • "Insights on mobile usage and advertising perception"
    by Bruce Hoang, Orange Advertising Network HQ France
  • "Case studies on successful usage of mobile media"
    by Nicolas Vanderseypen AegisMedia
20h00-21h00. Networking

Presentations:






The event is kindly hosted by Corelio: A.Gossetlaan 30
1702 Groot-Bijgaarden
Brussel