Highlights of the evening;  shared presentations can be found on the slideshare space of mobilemonday

1. Microsoft Mobile Market Place
David Herny (intro), Jeroen Van Hees (presenter)
There is a new mobile consumer. 68% of mobile users admit using business phone for personal user while at work or school (contrasted to use of work phone at home etc.). One device to play with at work or work with at home. The phone is unique to you.
3 different personalization options: marketplace for apps, create your own themes/ringtones,  choose a device within a large range.
User research shows that users prefer to pay for apps to their mobile phone provider.  Users value low risk scenarios.
Mobile operators get a revenue share of marketplace transactions; they get 10% if they do the billing.
M$ takes 20% of the sales value of the sold software (+10% for the mobile operator), so the software developer retains 70%.

2. SonyEricsson marketplace (Playnow Arena)
Baldwin Homans
200m phones compatible with PlayNow, 200m downloads a year (also includes wallpapers, music, games, …).
70% of net revenue goes to developers. States that this is the same on all other app stores. Only companies can apply (not individuals).

3. ping.ping mobile payment partnerships (logo is blue Belgacom and same font)
Jan Van Wijnendaele.
ping.ping is built on mobilefor (Belgacom subsidiary) and Tunz (which has e-money licence). Resolution of what is missing: NFC tags (as opposed to devices); does cash carry a brand? No; if you have too many brands it will never happen; we have to have an open ecosystem & work with partners. Ping.ping is telco-independent, everyone can have an account. 3rd party NFC providers can also participate in the ecosystem.
Still in pilot phase. Commercial launch 2010.

4. Android Experience
www.openintents.org
Friedger Müffke (#fmdroid). Is not Google; is sharing experience.
Today 10.000+ apps for Android.
Developers can upload apps, and they become immediately available to users. There is no approval process (but rules to prevent adult content). Users can communicate with developers.
Users cannot buy applications on the PC/Web and move it to phone (all through phone), bur cyrket.com does it independently.
Share for distributors = 30% (i.e. 70% for developer).

5. Nokia OVI Store
Compatible with over 100 Nokia devices. Only embedded icon in N97 so far (launched 4 months ago). Soon will be on all compatible phones. Registered users have registered 7 apps/content items on average.
Active users in 180 countries
Publishing to Ovi store is moderated; checks on company legitimacy, quality assurance, etc.

Thanks to Yves Blondeel for sharing the initial meeting notes